The One and Only Google Analytics

Before coming into google analytics lets have a look on urchin. Urchin was another web statistic analysis program and its developed by urchin software corporation. It is used to analyse and display web server log file and traffic details on that website. But this service ended on 28th march,2012. Google service was developed from urchin. It was used to redesign google analytic in the year 2006.

Asynchronous tracking code is the newer version of google tracking code and it is able to track even small activities on the website. Google analytics is the most used website statistics service. Through this we can track website visitors and more. 

To use google analytics first you have to log in to your mail account. You will reach to your home page and it will be like this and graph show the users currently present in your web page.

Functions are :

• Visitors can be tracked
• Visit nature : It can be direct visit, organic visit, referral visit, social media visit, ads visit

Direct visit means the users directly enter the url. Organic visit means by using search engines people search the required data. Referral visit is the visit through links given in some websites. Social media visit means visit through social media platforms i.e, links given in social medias and finally ads visit means visit through ads.

• How much  time they spend
• Which page they visited
• Which device 
• Location
• Net connection
• Which Browser, operation system and much more 

To get these details you have to add your website to google analytics. Lets check the whole process

Process:

After sign in via your mail account you will reach to google analytics signup and after this you can see the new options like website/mobile. Here to add your website click on website and fill the following form.

Here you have to give your account name and website name. Then copy your blog/website address and paste it in the place of url of website. Here one important thing is that in the left side there is an option called https. If it is written as http then change to https. Because https is more secure than http. In the industry category select appropriate category for your website. Now the reporting time, you should provide time zone according to your websites i.e, if your website is America based then you must give American time zone. If it is Indian based then Indian timezone. It is because time zone is different in different countries.

After all this process its the time to get the tracking id. Click on get track id button, select country and click on i accept. Then you get the track id, copy it and open your blogger. Go to settings in your blogger and click in the option others. You can see the text box to provide google analytics track id and paste it there, then save it.

Again come to your google analytics page and copy the global site tag code. In blogger click on theme and select the option edit html. In the head tag paste the copied code i.e, before head tag close potion and save it. Open your google analytics and click on all website data shown in the left top side. Click in real time and select overview, now you can see the number of active persons/users on your blog. In the content section the pages that users used will be shown and in that the symbol ' / ' indicates your home page.

Behavior option means whether the users/visitors are new or revisit. In the audience section we can see active users, technology i.e, mobile or desktop, bench marking, age etc.  In the real time overview we can see the current users.

So by using google analytics we get all details about the users. It is launched in the year 2005 and many websites are using it. And don't forget to provide google webmaster tools. If you have any doubts about google webmaster tool you can refer it on my old post.

Nikitha V P