What is on page optimization in SEO? It refers to how well your web page is shown in search results and by using different key words for searching, your page must be found.
The content must be in easy words and it should be free from spelling and grammar mistakes. The users always looking forward to simple understanding contents not complex or heavy words and sentences. So if user feel your content is too lengthy and understandable words he/she suddenly close your site. It will affect your page ranking. The most important thing in your content is its title,the title must be catchy and impressive. The biggest text in a page is h1 tag and title is given in this tag. There is also limitation in characters in a title. It is 55 to 60 characters or 5-12 pixel width. Title can't be in full capital words because it may exceed pixel width. So in search result google can't show full title you have given.
If the website contain more than one page then each page must have unique titles. The title details like too length or too short will be shown in html suggestions in webmaster tool. We know titles are given in h1 tag. But what happens if title is not present? does google show title as untitled ? No never. Google never show title name as untitled or unnamed. If the h1 tag is not given google go to h2 tag text and if h2 not present then h3 tag text. But sometimes if recommendation links from other websites are present then it is considered as title. Another case in this is if google feels that this particular title is not relevant to the contents in that page then google show the snippet portion in the h1 tag, not the title we given. If more than one h1 tag present then crawling become difficult.
Google consider h1 tag as the identification for a page and limitation is 7-8 words. The focusing keywords must be in different pages and add 2 to 3 times. Percentage of keyword present in the content is called keyword density. To attract users add focusing keywords at starting portion of the content. If we write more elaborated content the chances of adding focusing keywords is high. Anchor text acts like a fuel for crawling. If we give hyper links to other sites then that hyper linked word is called anchor text. But do not give anchor tag to our focusing keywords. Anchor text technology can be used to rank up our websites.We can also include internal link from post to our service page. It increases optimization of blog and website. Contents and page must be user friendly, that is make your content for users not for search engine bots. Users always need every page in simple and easy manner otherwise they never visit your site. Try to add your focusing keyword in a position that before comma or full stop because while reading the content by bots it suddenly strike that. It will increase keyword ranking.
Meta Description
Meta description is the portion that show in search result's snippet. Meta description gives the summary of what the page is about and it contain 2 or 3 sentence. They must be unique for each page. If the meta tag we given is not relevant to the page then google avoid these descriptions. The limitation is 155 to 160 characters for a page. In the case of post/article the limitation is below 155 characters. This is because in the case of post, the published date included in search result. So the length can't be above 155 characters. Other important thing is our desired keyword must be added in meta description.
Image Optimization
Image optimization is done by following 3 process. First one is alt tag that is alternate name or text. Alt attribute provide an information about the image if the image failed to load or display. Alt tag is given inside img src tag. Second one is image file name and it must be relevant to the content. Never use inappropriate name for the image. Third one is content around the image in the published page.
Authorship Optimization:
Authorship optimization is done to tell google that this particular content is of a particular person. This is done by adding name of the person who wrote the content and provide google plus like social media links to show that he/she is genuine. Add rel attribute in html like this, rel="author" then that post is completely owned by you.
This is all about on page optimization in seo. The evolution and history about seo is given in my old post peep into history and evolution of SEO and you can refer it.
The content must be in easy words and it should be free from spelling and grammar mistakes. The users always looking forward to simple understanding contents not complex or heavy words and sentences. So if user feel your content is too lengthy and understandable words he/she suddenly close your site. It will affect your page ranking. The most important thing in your content is its title,the title must be catchy and impressive. The biggest text in a page is h1 tag and title is given in this tag. There is also limitation in characters in a title. It is 55 to 60 characters or 5-12 pixel width. Title can't be in full capital words because it may exceed pixel width. So in search result google can't show full title you have given.
If the website contain more than one page then each page must have unique titles. The title details like too length or too short will be shown in html suggestions in webmaster tool. We know titles are given in h1 tag. But what happens if title is not present? does google show title as untitled ? No never. Google never show title name as untitled or unnamed. If the h1 tag is not given google go to h2 tag text and if h2 not present then h3 tag text. But sometimes if recommendation links from other websites are present then it is considered as title. Another case in this is if google feels that this particular title is not relevant to the contents in that page then google show the snippet portion in the h1 tag, not the title we given. If more than one h1 tag present then crawling become difficult.
Meta Description
Meta description is the portion that show in search result's snippet. Meta description gives the summary of what the page is about and it contain 2 or 3 sentence. They must be unique for each page. If the meta tag we given is not relevant to the page then google avoid these descriptions. The limitation is 155 to 160 characters for a page. In the case of post/article the limitation is below 155 characters. This is because in the case of post, the published date included in search result. So the length can't be above 155 characters. Other important thing is our desired keyword must be added in meta description.
Image Optimization
Image optimization is done by following 3 process. First one is alt tag that is alternate name or text. Alt attribute provide an information about the image if the image failed to load or display. Alt tag is given inside img src tag. Second one is image file name and it must be relevant to the content. Never use inappropriate name for the image. Third one is content around the image in the published page.
Authorship Optimization:
Authorship optimization is done to tell google that this particular content is of a particular person. This is done by adding name of the person who wrote the content and provide google plus like social media links to show that he/she is genuine. Add rel attribute in html like this, rel="author" then that post is completely owned by you.
This is all about on page optimization in seo. The evolution and history about seo is given in my old post peep into history and evolution of SEO and you can refer it.
This is all about on page optimization in seo. The evolution and history about seo is given in my old post peep into history and evolution of SEO and you can refer it.
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